Pre-Paid Legal Leads - Three Ways To Go, What Is Optimal?

Prepaid Legal leads can make the difference between being successful and defeat in your network marketing business. But, not all leads are created equal.

Whether you choose to buy leads or generate your own, there are three main "archetypes" or categories that you'll find useful in growing your Prepaid Legal business:

1. Prospective customers. These leads are interested in one of your products or services. If happy, they may be mindfully introduced to your opportunity with consistent success. But, they didn't start with an interest in making money, and they're going to need a lot of instruction.

2. Opportunity seekers. These prospects are looking for a chance to make money. They may or may not be really serious, that's for you to ascertain. Also, they may or may not have specific interest in multi-level marketing or PPL. Your responsibility will be to find the serious ones, overcome their objections and guide them into your opportunity.

3. Active network marketers. These leads are already in an program, and seeking leadership in how to be a winner. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of MLM, and 2) they've demonstrated it with their credit card by enrolling in a program.

The best prepaid legal leads are those in the 3rd group: current MLMers.

Why?

Well, as discussed above, you know they have an interest in making a profit with network marketing. You will never hear them ask, "Is this one of those pyramid schemes?" and other such nonsensical questions. They're beyond that; they know better.

They also understand the industry better than someone who's never been in multi-level marketing. So, once they enroll in your downline and get up to speed, they'll produce results much more quickly (and with less training) than a regular person.

Lastly, they probably know other active MLMers: their sponsor, downline, and even cross-line distributors they met at their company event. These are the kind of individuals you want as a Prepaid Legal Associate in your downline.

They're in a business, though, and not always looking to initiate something else. It's your job to subtly, and with great care, pique their interest without setting off any alarms.

The best way to do this is to lead with an offer that benefits them in their existing opportunity... something unrelated to your business. Something generic, like promotional tools or training.

Procure their trust, and demonstrate your value to them by showing them how to move forward with their existing opportunity. Show them that, unlike their existing sponsor, you are showing them things that produce results. But make it crystal clear that the only people who get your true focus are the people contributing to your personal success.

At that point, joining your group will be the next logical action.

In conclusion, you can pursue potential customers, you can target opportunity seekers, or you can go after active MLMers. Of the three, active network marketers have the most potential to explode your group with the least effort. Focus your energies there, and your income will never be the same.

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